CLIENTS :
Burger King Coca-Cola Faber-Castell
Toyota Johnson's Omo/Persil
Cornetto Nestlé Knorr
Tang Corona Lacta
Hi, I'm Edgard.
Long story short, I started in the ad industry as a copywriter in Brazil. Later on, I worked ten years as Creative Director at Lowe Worldwide - six of them as Global ECD based in London. There are so many different ways brands can connect with people, that I feel we need to try to do something different whenever we can. I'm always curious about the different formats Comms Companies can work and always open to know more about them. In 2015 I joined DAVID and I'm currently working as Executive Creative Director at DAVID in Brazil.
I like to think about awards as our emotional salary. In the last couple of years I’ve added to this emotional payslip 27 Cannes Lions, 10 One Show Pencils, 3 Clio, 5 D&AD pencils, 17 LIA, 4 El Ojo Iberoamerica, 2 Andy Awards and 8 Effies :)
And if you want to know more about me:
Two kids: Julia and Luca. I'm that kind of guy who enjoys chatting and learning from different people. I try to keep that beginner’s mind.
Before joining the ad industry I studied Architecture.
I'm fluent in English, Spanish and Portuguese. I speak French as well (it gets better when a have a chance to spend a week there) and I'm also learning Italian.
When we lived in London I used to cycle to work everyday. When we moved back to Sao Paulo I decided to adopt that same life style around here. Well, I guess I'm this kind of person. Sports and sports and meditation -this is how I rest and relax.
Taking pictures makes me happy. My favourite magazine? Monocle. Some of my favorite podcasts : The Tim Ferris Show, Freakonomics Radio and 99% Invisible. I walk my dog Charlie everyday (if you ever had a Border Collie in your life you'll know what it means).